Sales for business owners

5 use cases that makes Salesdeck indispensable for sales managers and business owners!


of companies are closing down before the end of their 5th year of existence.

Source : Petite Entreprise 

micro-enterprises fail each year on average.

Source : Banque de France


of managers feel lonely and isolated.

Source : BPI France 

Single managers work an average of 60 hours per week.

Source : Malakoff Humanis

Help Business Owners Become Better Salesperson

Struggling business owners believe the magic pill to their sales problem is to hire a Sales rep with a track record of closing customers. Adventurous! but this is the wrong approach. No matter your attempt to escape the responsibility, you will always be the first sales hire in your business.

It’s your job to do the initial selling and master the sales process before handing it over to a Sales rep. Therefore, a sales rep is usually the #2 sales hire after the founder has trained to become the expert Sales rep for their business –  create a sales funnel, identify product value proposition, key talking points and convince clients to do business.

The use case

When a business should hire its first Sales rep ?

At this question, Jason Lemkin, Founder of Saastr, answers:

” Once you have closed 10 customers yourself and never before. After 10 –  You’ll not only know how to actually pitch, sell and close your product. But from that, you will also know when you are ready to hand that off to a full-time sales person.”

Meaning, if you hand off too early, you’re looking at the Sales rep to do what you haven’t done yourself. If you, who know all about the product, can’t close deals, how do you expect another person to do so?

Contrary to what you might have been told, Salespeople don’t make processes; instead, they scale them. 

The problem

Business Owners and Founders have no Choice but to Become Better Sales reps

I hate to break it to you, but you have no choice but to be the Sales professional your business needs, even if you’re an introvert, shy or uncomfortable at the thought of closing clients over virtual calls.

If you’ve attained product maturity, here are three items you need to figure out to be a better salesperson.

  • Repeatable sales process
  • Value proposition
  • Meeting Agenda

You need to figure out these items yourself because if you finally hire a Salesperson, you will have to train them based on its execution. 


Sales deck helps business owners and sales managers

Fortunately, SalesDeck helps you with the practical execution of these items so that it’s easy to hand off to a Sales rep without a prolonged training period. With a tool like SalesDeck, it’s easier to design, implement and improve your sales process. And this directly hastens  Sales rep onboarding.

Here’s exactly how SalesDeck makes you a better one-person sales team for your company:

  • Create decks that mirror your sales process
  • Design meeting schedule and agenda
  • Improve your deck with feedback

The solution

Create Decks that Mirror Your Sales Process

SalesDeck is built on gamification and deck modeling rather than a decision tree. The deck here can serve as your sales funnel, especially for business owners with a short sales cycle. The design of your deck depends on the following factors: Buyer persona, offer type, language type and stage in the customer journey.

Before the meeting

It’s possible to create a different deck for each customer type to aid with segmentation which helps deliver personalized messages and content. Each deck comprises a series of cards that helps with qualification, validation and closing. Some of the cards available include reaction cards, question cards, document cards, and objection cards.

During the meeting

Both the buyer and the seller have access to these cards except the private card (which is only available to the seller) and can be played during meetings. This initiates a two-way conversation and not a monologue where the sales rep does all the talking.

As you can see, The process designed on the deck will serve as your roadmap for closing clients. So not only do you know the product, but you also have a playbook you can follow, and it doesn’t have to be memorized (Like you have to do with sales scripts).

After the meeting

Even better, every exchange that happens in the meeting: cards played, questions asked, objections raised, documents viewed, and notes taken, can be viewed in the analytical part of the software—making it easier to revisit conversations you had with a client 6 months ago. And since this method is templated, it can be improved with feedback and passed on to your first official sales hire.

The solution

Design Meeting Schedule and Agenda

SalesDeck allows you to add a meeting agenda document to your deck, which serves as a guardrail for conversations and meeting preparations. Having an Agenda helps business owners focus on major talking points instead of straying away from meaningful conversations.

For instance, in the screenshot above, the meeting agenda card opens up with the goal and objective of the meeting. We aim to validate the customer’s objective before moving on to other items on the agenda.

Feedback from the customer on their goals will determine the direction the meeting takes. We’re allowing the customers to do the qualification for us – help us identify their needs, goals, problems, and pain points. This way, we don’t end up talking about what they don’t care about or sharing random stories that bore them.

The exchange in the meeting helps us understand the customer better and adjusts action points in the agenda for future meetings – leave items that resonate, take out useless ones, and add new ones you previously omitted.

The solution

Improve your Deck with Feedback

What we predict and what happens in the meeting are poles apart. Decks and topic-oriented cards created before the meeting can be improved based on feedback. Plus, automatically generated reports of all the topics discussed in the meeting can be sent to the customer to track the progress of the meeting and present to his team.

As we mentioned earlier, the best part of using SalesDeck is that your deck is transmissible to new sales hires, and they get up to full speed quickly with or without your coaching. Since you’ve done the work, it’s easier to help you scale your process, and they can easily step in when you no longer have time to meet customers yourself.


As you can see, SalesDeck’s interactive feature creates a unique experience for business owners like yourself who handle selling themselves. With the help of our decks and topic-oriented cards, you deliver better-prepared meetings which initiate conversation and engagement.

You will realize how functional you will become when you start using SalesDeck, and you will also save time. Join The Early Adopter Program to start closing more deals.

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