How Can You Improve Your Sales Conversation?

by | Aug 22, 2022 | Customer meeting | 0 comments

Many salespeople still find it difficult and uncomfortable to have sales conversations, even though they are an essential part of the sales process. It is important to focus on the customer’s needs and pain points during a sales conversation so the sales representative can better understand the customer’s situation. 

If your customers ask about your product or service, don’t be that salesperson who starts rambling. There is no need to feel intimidated about improving your sales conversation when you cannot speak properly with a customer. With the right techniques and strategies, sales professionals can improve their sales conversation skills. Following these eight tips, you can improve the interactions between your sales team and your customers.

Tip ♯1: Show more, tell less

Part of the basic rules of communication is “show, don’t tell.” A sales rep can gain prospects’ attention by showing a potential customer the product and how it works. They have to give valuable information about your product or service’s function and how it can add value to customers’ daily life.

If you want to help your sales team have effective sales or solution conversations, you must help them in mastering the art of showcasing to prospects the product and how to use it. Once you teach them this pitch methodology during the sales training, they’ll succeed more in their cold calling or pitching.

Tip ♯2: Actively listen to the prospect

It would be good to actively listen to the prospect when you start a sales conversation. It’ll help you to understand their pain points. You’ll be able to hear what your potential customer mean and the values they’re searching for in a solution. You’ll also see the prospect’s signals and be adaptive when the situation demands it.

Sales conversation starters ignore the problem and talk about cost. Balancing your solution and their problem is the difference between a sales and an awkward goodbye. 

Tip ♯3: Handle pricing questions deftly

Every salesperson is always cautious of pricing questions because it can make or mar a deal before you have the opportunity to showcase the total value of your product or service. However, you can handle the pricing questions by consistently demonstrating their value before revealing the price. Finally, the Sales rep should be confident during any pricing discussion.

Tip ♯4: Prepare for Starting the Sales Conversation

One of the ways to prepare for starting sales conversations is through research. When you research before presenting your sales pitch, it’ll be easier to get your prospect talking. It’ll also help to guide them in the right direction. 

It would be best if you gained the prospect’s attention by showing them you know their industry, company, and pain points. It’ll assist in convincing potential customers to listen more about your offer.

Tip ♯5: Personalize by Using Notes from Past Interactions

If you don’t like taking notes as a salesperson, you’re missing a lot. It can help you and the sales team achieve great results. You can personalize your sales calls with notes from past interactions. You must ensure that your prospect is comfortable while taking notes. When you take notes, you’ll be able to ask open-ended questions when appropriate.

Tip ♯6: Don’t Sell Your Product; Sell Yourself

It’s important to know that selling yourself before the company offers will make people like you. And people will buy from people they like. You can sell yourself by knowing your strengths and weaknesses. Not only that, but you can also include a short story during your sales calls that your potential buyer can relate to. It’ll help to increase your confidence and ultimately create more conversations and more sales conversions.

Tip ♯7: Be Straightforward

The objective of your elevator pitch is to leave your potential buyers curious about your offer. Be straightforward by discussing what makes your company unique in your sales pitch. You should avoid covering too much in your pitch, and it’s good to focus on a specific thing about your organization and product or service. 

Tip ♯8: Be Humane

Be as humane as possible when meeting someone for the first time at an event. The best sales managers understand the importance of getting to know prospects before assessing their pain points during sales calls. It would be best to show your prospects what you know about them. You can look into their LinkedIn profile to see if you have a mutual connection or share some things in common and make it a starting point of your sales conversation.

Note: to discover more about conversations and their successful implementation, read our post on The Conversation About Who to Convince and The Conversation About the Cost of Inaction.


Close the deal by staying positive, building rapport, being interested in your customer, and solving problems. Be sure to have accurate information about your product or service and be prepared to answer any customer questions. Following all these with the tips in this article can help improve your sales conversation and increase your sales.

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